TVO: Discover Your 2.tvO

TVO sought to change Ontarian’s perceptions of their product offerings beyond children’s programming and encourage them to explore the vast array of educational and entertainment resources available. We created a platform and campaign that housed TVO’s wide-ranging product offerings, from free math help, to high school diplomas, to high-quality docs and series. Discover your 2.tvO was developed to show Ontarians how TVO have help anyone upgrade into a new version of themselves. Whatever that may be.

We soft-launched the campaign with a manifesto that aired during TVO’s annual telethon. This teaser established a new, exciting direction for TVO and Ontarians alike. We created this film leveraging TVO’s vast array of footage from it’s high-quality programming.

Copywriter: Heather Hnautiuk

CD: Jordan Gabriel, Tomas Soares

ECD: Sebastien Benitez, Mark Mason

Grey Toronto