Lindt GOLD BUNNY Hide and Seek Game
The iconic Lindt GOLD BUNNY has been a cherished part of Easter since 1952, and we wanted to give Canadians a new way to interact with the character and establish even more meaningful connections with this beloved Easter icon. Bringing a modern touch to 2025 Easter celebrations, GOLD BUNNY hide and seek brought Canadians into a magical world where they can look for hidden bunnies and hop out with a coupon to use on Lindt products. To accomplish this, we partnered with Bandara, a VR/AR gaming company in Switzerland, to develop a mixed-reality game for Canadians to enjoy.
The campaign was supported by social, PR, CRM, and shopper marketing.
The campaign showed lengthy periods of engagement and sharing.