In this 360º experience, we took one lucky Bud Light Living Line winner and their friend all the way to Bud Light Sensation in Quebec City on an insane, 2 day road trip. Each stop saw crazy experiences, new Bud Light winners, and world class EMC acts. 

For the event, we created a custom aluminum Bud Light bottle inspired by the Sensation Lotus. This was first debuted during our train party en route to Quebec City.

copywriter: brendan scullion

designer: oleg portnoy

agency: anomaly toronto