Contonelle Wipes: Pride Activation

Pride Month is a time of inclusion, celebration, and love. Lots, and lots, of loving.To celebrate, we launched a cheeky TSA and social program to spread the word of Cottonelle's Flushable Cleansing Cloths and their many uses.

Pride-goers could stay shower fresh, no matter what, or who, they're doing.

Copywriter: Pam Danowski, Max Oss Rech
Client: Cottonelle - Kimberly Clarke
Agency: Ogilvy Toronto