The following are highlights of Shock Top Canada social - 2015.
We produced both a series of static images, as well as short form videos, that captured the 'Unfiltered' personality of Wedgehead - Shock Top's persona. The work went above and beyond stock images to represent the right tone. Most images were shot in-house, and involved set design, and even some acting, while other posts were custom illustrated.
We developed a series during the spring and summer months to promote the seasonal Lemon Shandy flavour. We created a laid back, surfer persona for the beer that was consistent through out the copy and imagery.
Short Form Videos
In the summer, we were tasked with scripting 50 short form videos that could live as social content using Shock Top's arsenal of animatronics. Some were reactive, some celebrating holidays big and small, and others were simply about enjoying a beer on the patio. The videos were shot, produced, and created in house to retain a sense of the brand's 'Unfiltered' energy. The team worked together to create seemingly impossible sets, all sized for a beer bottle.
STIFF'D
To celebrate Toronto's Film Festivals, we created a video series that paid homage to classic films and film styles, in Shock Top's unique way.
Copywriter: Brendan Scullion
Illustrator: Jeremy Thompson
Agency: Anomaly Toronto