Special Olympics Canada Screen Sponsors
Special Olympics Canada has been around for decades, yet few people are aware of what they do, or their National and International Special Olympics Games. To overcome this obstacle, we sought to create a program that gave businesses the ability to become official national team sponsors by simply playing the games on their publicly facing screens. We called this new category of sponsorship Screen Sponsors. With the help of businesses small and large, we gave Canadians the opportunity to cheer on their athletes and made the Games unmissable.